With the rapid development of modern industry and the continuous improvement of people's living standards, people's demand for cartons will continue to increase, and higher requirements are put forward for the quality of cartons. To avoid waste products from the automatic folding paste box machine and make the carton automatically complete the opening, forming, filling, sealing and other processes on the high-speed packaging machine, it is not only required that the structural size of the carton is designed reasonably, but also to ensure that the carton has sufficient die-cutting accuracy and folding paste box accuracy. Increasing short version live parts, improving processing quality and reducing production cost are also the market pressure and problems faced by carton packaging enterprises, which requires the application of new technology in the carton packaging production process, continuously improve the automation degree of equipment, and reduce the adjustment time of equipment and the auxiliary preparation time of live parts. Only by constantly adapting to the new changes in the market and meeting the requirements of different users can the competitiveness of carton packaging enterprises be improved.

Packaging has become the main behavior of marketing in actual business activities, which inevitably has a close relationship with consumers' psychological activities. As a packaging designer, if he doesn't understand consumer psychology, he will fall into blindness. How to attract the attention of consumers, and how to further stimulate their interest and induce them to take the final purchase behavior must involve the knowledge of consumer psychology. Therefore, the study of consumer psychology and changes is an important part of packaging design. Only by mastering and reasonably using the law of consumer psychology can we effectively improve the design quality, increase the added value of goods and improve the sales efficiency.